Oracle Tips by Burleson
Chapter 13 - Spam, Spam,
An Alternative View of Spammers
While most people view bulk e-mail as spam,
this is not always the case. There are many businesses, civic
groups, charities, political organizations, and other groups which
make use of bulk e-mail in order to communicate with their members.
Businesses in particular find the cost-benefit
ratio of bulk e-mail to be very favorable, especially when
generating sales leads. The cost of generating a similar number of
leads through other means such as telemarketing or direct mail is
many times higher.
A positive factor to consider, as the recipient
of unsolicited advertising, is that it is quicker and easier to
delete an e-mail than it is to wade through piles of actual
junk-mail or convince persistent telemarketers that one is not
interested in their product or service.
No Free Lunch
Some restaurants enter patrons in a prize
drawing as an incentive for completing a survey on the quality of
their experience. One person relayed their story about completing
one of these surveys at an upscale restaurant.
This person later received an e-mail message
with information regarding an upcoming special event at the
restaurant. The message was sent to everyone who had completed the
survey. Every participant in the survey was listed in the “To”
field of the message header. The result was that more than 100
restaurant patrons now had access to every other e-mail address
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