Oracle Tips by Burleson
Chapter 13 - Spam, Spam, Spam, Spam
Why Does Spam Exist?
A legitimate spam newsletter is called an
opt-in spam, where the enrollee must respond to an e-mail
verification message in order to be enrolled. One popular delivery
tool for opt-in spam is called Topica (www.topica.com).
Even with solicited spam, messages from
legitimate opt-in spam sources, messages are often trapped inside
server-side spam filtering software. In one notable case, a woman
sent out a horse-related newsletter to her 1,000+ opt-in
subscribers. The message was quarantined in spam filters. It was
only after investigation that it was determined that the spam filter
had quarantined her message because it contained the word
“Sweetwater.” In this case, the reason for the quarantine was not
immediately apparent; however, careful scrutiny of the message
revealed that the message was quarantined only because the word
“Sweetwater” contains the text string “twat”!
With spam, just like telemarketers, it is
widely accepted that “Nobody likes it”. Of course, the
telemarketers located a few people who actually claimed to enjoy
unsolicited sales pitches and Americans are now forced to use the
opt-out method with the national “Do Not Call” list. The same thing
may happen with spam.
The spammers scoured the globe searching for a
single person who actually likes spam. Once one was located, they
used him as a justification that they are providing an important
free service. The following is an example of what a pro-spam ad
might look like:
Seriously, what can be done about spam? In the
real world, there are several approaches. For some people,
receiving the daily mail is met with much anticipation. In spite of
the fact that most of it is junk mail, they enjoy the routine of
sorting through their mail regardless of its content.
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