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Oracle Tips by Burleson 

Web Stalkers
Chapter 7 -
Internet Scams

The Upside of eCommerce

Advanced data warehouse technology is also utilized in eCommerce databases.  This is an amazing web-only technology that can be used to target specific types of customers with additional goods.  Dubbed “recommendation engines,” these powerful tools pay for themselves in a matter of months, and the customers love them because they present goods that customers are likely to want or need.  The next section examines how this works.

Intelligent eCommerce

The melding of very large database technology with artificial intelligence has created some wonderful recommendation engines that benefit both eTailers and customer alike.  The process starts with a Point-Of-Sale (POS) data warehouse system that feeds all transactions into the web database.  The information captured by the POS system includes line item details about all of a customer’s purchases.  To complete the cycle, the eTailer will entice the customer with an incentive to obtain demographic information:

Take our Quick Survey and receive a 10% discount!

Your gender:           _______________

Your education level:  _______________

Your age:              _______________

Your occupation:       _______________

Your yearly income:    _______________

Number of members in your household:  _____________

The above text is an excerpt from:

Web Stalkers
Protect yourself from Internet Criminals & Psychopaths
ISBN 0-97-45993-9-5

by Donald K. Burleson, Stephen Andert

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