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Oracle Tips by Burleson 

Web Stalkers
Chapter 7 -
Internet Scams

The Upside of eCommerce

  • Free Shipping – The boom of eCommerce has been a bonus for shipping companies such as UPS, FedEx, and the US Postal Service.  Often, large eCommerce retailers have enough shipping volume to negotiate discounted rates, which they pass on to their customers.
     

  • Convenience – The web is a boom for anyone who wants or needs to scan thousands of items when making a purchasing decision.  This is most evident in the antiques market.  Prior to the Internet, antique collectors would have to spend years traveling around the globe to complete a collection.  Today, specialized notification software can alert buyers to someone selling a super-rare item.

Retailers are finding that their online sales are growing rapidly and a web portal has some very appealing features for eTailers:

  • No Rebounders - One plague of the Brick-and-Mortar (B&M) stores are the pseudo-customers who use the store as a rental facility.  Because there is no penalty for returning an item, rebounders purchase expensive goods, use them, and then return them for a full refund.  These practices have become such a problem that major chains now have computerized blacklists and refuse to sell to customers with a history of high return rates.  This problem is now creeping into the online market as well since many eTailers offer “free shipping” both ways. In eCommerce situations where the customer pays shipping costs both ways, rebounders are less common on the web.
     

  • Creative Incentives – With an online shopping cart, intelligent routines can be used to entice the customer into buying more goods.  For example:

Your purchase total is $73.95. 

Spend $6.05 more and you will receive a Free Gift!


The above text is an excerpt from:

Web Stalkers
Protect yourself from Internet Criminals & Psychopaths
ISBN 0-97-45993-9-5

by Donald K. Burleson, Stephen Andert
 

http://www.rampant-books.com/book_2004_2_stalkers.htm


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