| |
| |  |
|
ss
Oracle Tips by Burleson |
Web Stalkers
Chapter 7 -
Internet Scams
The Upside of
eCommerce
-
Free Shipping – The boom of eCommerce has been
a bonus for shipping companies such as UPS, FedEx, and the US Postal
Service. Often, large eCommerce retailers have enough shipping
volume to negotiate discounted rates, which they pass on to their
customers.
-
Convenience – The web is a boom for anyone who
wants or needs to scan thousands of items when making a purchasing
decision. This is most evident in the antiques market. Prior to
the Internet, antique collectors would have to spend years traveling
around the globe to complete a collection. Today, specialized
notification software can alert buyers to someone selling a
super-rare item.
Retailers are finding that their online sales
are growing rapidly and a web portal has some very appealing
features for eTailers:
-
No Rebounders - One plague of the
Brick-and-Mortar (B&M) stores are the pseudo-customers who use the
store as a rental facility. Because there is no penalty for
returning an item, rebounders purchase expensive goods, use them,
and then return them for a full refund. These practices have become
such a problem that major chains now have computerized blacklists
and refuse to sell to customers with a history of high return
rates. This problem is now creeping into the online market as well
since many eTailers offer “free shipping” both ways. In eCommerce
situations where the customer pays shipping costs both ways,
rebounders are less common on the web.
-
Creative Incentives – With an online shopping
cart, intelligent routines can be used to entice the customer into
buying more goods. For example:
Your purchase total is $73.95.
Spend $6.05 more and you will receive a Free
Gift!
|
Download your Oracle scripts now:
www.oracle-script.com
The
definitive Oracle Script collection for every Oracle professional DBA
|
|
