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Oracle Tips by Burleson 

Web Stalkers
Chapter 7 -
Internet Scams

Real-world case – The “actual size” deception

  • Buyers Remorse – In the heat of the bidding, the buyer may later regret paying the price.  The purchasers will look for every opportunity to return the item, sometimes even damaging the item themselves in order to get a refund.

  • Not what they expected – Many times the customer does not get an accurate concept of the product from the limited photographs in the online auction.  This is a major issue with eCommerce and web developers are working on 3 dimensional interfaces to allow customer to examine goods from every possible angle.

To deter the fear of eCommerce, major companies are working to build trust among their customers, offering such features as super-fast delivery and no-hassle refunds.  The next section examines what major eCommerce retailers are doing to improve consumer confidence.

The Upside of eCommerce

With billions of dollars at stake, Internet Retailers, also known as eTailers, will exert an exceptional effort to make their online shopping experience safe, fun and pleasurable. Some of these techniques include:

  • Price Guarantees – A common complaint from online shoppers is buyer’s remorse if they find the item somewhere else at a lower price.  Many eCommerce vendors offer a lowest price guarantee.

  • Privacy Guarantees – To alleviate fears of identity theft and credit card fraud, many eTailers are careful not to store any confidential customer data on their sites.  Instead they entrust third-party specialty portals to handle the funds transfer and shipping.

The above text is an excerpt from:

Web Stalkers
Protect yourself from Internet Criminals & Psychopaths
ISBN 0-97-45993-9-5

by Donald K. Burleson, Stephen Andert

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