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Oracle Tips by Burleson |
Web Stalkers
Chapter 7 -
Internet Scams
Real-world case – The “actual size” deception
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Buyers Remorse – In the heat of the bidding,
the buyer may later regret paying the price. The purchasers will
look for every opportunity to return the item, sometimes even
damaging the item themselves in order to get a refund.
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Not what they expected – Many times the
customer does not get an accurate concept of the product from the
limited photographs in the online auction. This is a major issue
with eCommerce and web developers are working on 3 dimensional
interfaces to allow customer to examine goods from every possible
angle.
To deter the fear of eCommerce, major companies
are working to build trust among their customers, offering such
features as super-fast delivery and no-hassle refunds. The next
section examines what major eCommerce retailers are doing to improve
consumer confidence.
The Upside of
eCommerce
With billions of dollars at stake, Internet
Retailers, also known as eTailers, will exert an exceptional effort
to make their online shopping experience safe, fun and pleasurable.
Some of these techniques include:
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Price Guarantees – A common complaint from
online shoppers is buyer’s remorse if they find the item somewhere
else at a lower price. Many eCommerce vendors offer a lowest price
guarantee.
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Privacy Guarantees – To alleviate fears of
identity theft and credit card fraud, many eTailers are careful not
to store any confidential customer data on their sites. Instead
they entrust third-party specialty portals to handle the funds
transfer and shipping.
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