Oracle Tips by Burleson
Chapter 6 -
Deceptive Domain Names: Real
World Case -
This case involves the creation of deceptive
domain names, geared to divert web traffic from legitimate websites.
In what may be the largest award yet under the
ACPA, a federal judge in Pennsylvania found John Zuccarini guilty of
cybersquatting and ordered him to pay $500,000 to Electronics
Boutique for registering five domain names that were similar to the
retailer's trademarks of ebworld.com and
electronicsboutique.com. Zuccarini had registered the domain
names electronicboutique.com, eletronicsboutique.com,
electronicbotique.com, ebwold.com and ebworl.com.
The court subsequently ruled that these deceptive URL’s constituted
The purpose of these deceptive domains comes
into full effect when web users accidentally miss-type a domain
"Mr. Zuccarini's bad-faith intent to profit
from the domain misspellings is abundantly clear," the court wrote.
"Also, Mr. Zuccarini has no bona fide business purpose for
registering the domain misspellings, as he does not and has not
offered any goods or services that relate to [Electronics Boutique]
or electronic products."
Cybersquatters will change the title, keyword
and description tags on web pages to include trademarked phrases in
order to take web traffic from a legitimate website.
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